Every business owner is eager to build a website that ranks, but so many ignore PDFs’ value. They think that since PDFs are not web pages, they’re not indexed by search engines. However, there’s a reason Google does not index many PDF files. It’s because these files are not compliant with SEO rules.
As a result of this, valuable information is hidden from the world, and traffic that could be generated from these PDF files is lost. However, if SEO best practices are implemented, it’s a win-win for all parties. Find below ways to make your PDFs SEO-friendly.
Choose an SEO-compliant file name
When you want to optimize the SEO of a PDF, it is essential to give it an appropriate name. For this, follow the same SEO rules when naming your web pages. Consider belarus mobile database the use of the primary keyword at the beginning of the name. Research keywords people search for and use them to name your PDF files.
In addition, it is not recommended to use spaces between words; it is better to divide them between hyphens or underscores. For example, if you have an online toy store and want to create a catalog for Christmas purchases in PDF, a good name would be: “toys-Christmas-catalog.pdf.”
Write your title with care
The title of your PDF is different from the file name. The title serves as the HTML title tag. This aspect is crucial as it is the clickable portion of the search this approach focuses on minimizing engine result. However, it is not enough to optimize it for the machine; ensure you also optimize it for humans. To make it SEO-friendly, make sure you use keywords at the beginning.
To add a title tag to your PDF file, right-click on the PDF file icon, then click on Properties and the dialog window will open, click on General, and you will see a be numbers column where you can type the title of your PDF document. After filling in your preferred name, click on Okay and close the dialog window.