What can you expect when working with a marketing expectations strategist or agency? In marketing circles, we are often facewith unrealistic ideas about campaign effectiveness, performance and budget. The digital sector itself is changing incredibly fast. What was relevant a few months ago may be completely different today. Also, the price of media space (paid campaigns on social networks, Google, etc.) quietly grows by tens of percent every year. This is due to the constant influx of new advertisers to the networks, as well as the increasing for creativity from potential customers.
An objective assessment of the current situation
This point could be divide into 2 categories, which, on the one hand, are diametrically oppose, but include all (un)successful participants in the Internet market. Long Neglected Marketing If you haven’t paid much attention specific database by industry to marketing in the past few years, or haven’t need to, or never had a place for it, you won’t catch up in a few weeks . Long-term marketing neglect often manifests itself in a neglecte website, a neglecte brand, and an absent visual and communications guide. At this point, you ‘ll definitely need to factor in higher reload costs , as the issue in question is likely to affect almost all channels.
Starting a new business
The rule that you can start with less today and invest more in marketing later is definitely not valid anymore. It can be true if you have a product that is so unique that it stands out from the crowd. But if you’re doing what others are already doing, you have to be pragmatic. You always have to invest first and then optimize and try to re-allocate your marketing investment. At current media spot prices, even with optimistic conversion rates at the start, there is still a pretty high initial cost to get the business up and running. Of course, there is still the risk of total failure, which no reputable agency can guarantee, but marketing is all about trying, testing and optimizing , and at this point you can’t get off the ground without an initial investment. The more profitable your segment, the more competition and advertisers, the higher the initial investment and the more difficult the start. If you want to open mobile phone email store, your starting position is not easy and your communication must be top notch . The idea of selling something and then investing is unfortunately unrealistic.
Making a short-term plan
When creating a short-term plan, we recommend following. The Pareto rule – doing 80% of the work for 20% of the time and money . Whether it’s fixing the most basic things on the site (hotfixes, you can redesign the site in the next step). Setting up basic tracking tools, creating a few key campaigns when you’re sure of your position.
We often see a very broad approach from clients who, after not being involved in marketing for a long time. Especially in a large organization, want to jump ranking for long-tail keywords using the right anchor text right into all marketing channels and opportunities. This idea then influences the brief given to the marketing agency as well as channel selection and development. Clients are often surprised when their estimated media budget is many times their maximum budget.
Create a long-term plan
Once you’ve created a few campaigns and sorte out the most important elements. It’s time to consider your long-term marketing strategy. Whether it’s a six-month or a year-long strategy doesn’t really matter. Finally , it is important that you follow a marketing strategy . Many clients ge lists then deviate from the strategy and introduce other types of promotions. Which often backfires and creates confusion. A good long-term strategy should include.