“It’s the same thing with our website. There will be exclusive entry, things only you are able to buy. Because if you’re willing to make a commitment and join in with us. Then we’ll make a commitment back to you.”
Hire a retention team
Community management alone is a mammoth canada phone number list task. Instead of dividing the task between customer support and marketing teams. Give your all to community-building by employing a specialist retention team.
Val Geisler, customer advocacy lead at Klaviyo, tweet, “Seeing more and more brands taking retention seriously and hiring for it in-house. [I] LOVE this movement and I guarantee this will be a table-stakes role in every growing ecommerce company in the next 2-3 years.”
The best ecommerce customer retention strategies and tactics Define your ideal customer
Customers are unlikely to make repeat purchases if they’re not getting value from the product.
Get your marketing and retention teams on the same page. Build accurate buyer personas—bas on data, not assumptions—to figure out the type of person most likely to enjoy your product. Execute marketing campaigns that speak to that specific persona.
Retention works hand-in-hand
with CX and Growth to ensure we are acquiring customers who would like our brand, so retention is an easier battle to win.”
and retention at Jones Road Beauty
Let’s put that into practice and say sales data shows this approach focuses on minimizing people ag 60-plus and those in the 20–25 age demographic have similar conversion rates. However, those ag 60-plus have a 7.8% retention rate (compar to 3.5% for the younger segment).
It makes sense to refine your marketing be numbers messaging, imagery, and targeting to reach the older demographic. They’re the segment less likely to leave after making a single purchase.
Merge customer data in one platform.