Send customers messages about their orders, including order confirmations, shipping updates, subscription notifications, delay notifications, and more, to ensure they’re aware of every step of the fulfillment process. especially when done via a personal channel like SMS, are essential for building trust and keeping customers coming back, even if delays do occur.” —Moran Khoubian, Senior Director, Ecosystem & Community at Yotpo
Surprise and delight loyal customers
Once you’ve met a customer’s basic expectations, go india phone number list one step further with unexpected surprises. Some 94% of customers who received a surprise gift felt more positive about the company. It’s those happy customers who are less likely to churn.
“An unexpected but thoughtful gesture can go a long way to ensuring your customers feel loved and appreciated. A free gift, handwritten thank you note, or generous discount on their next purchase are easy to implement.” —Kurt Ellis, president of GLF E-Commerce Fulfillment
Run Gum, for example, surprises
New customers with its packaging. People receive a handwritten the key topics to think about are note in a custom mailer. There’s also a direct line to the customer support team, should first-time customers need help with their order.
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The best part? These surprises can remain inexpensive as you scale. Divide the responsibility of handwritten notes between your customer support be numbers team so one team member doesn’t get loaded with the burden. Or, use email automations to surprise new customers with a discount code to redeem on their next purchase.