What Makes a Great Footwear Review?
Review volume is important, but so is Ratings & Reviews review quality. Let’s take a look at what makes a great review for a product in the footwear category, courtesy of Crocs.
When people are shopping for shoes, they are looking for very specific, in-depth information that only reviews from other customers can provide in a credible and authentic way. For example, shoe shoppers want to know:
Is this shoe comfortable?
Where, and for what activities, can I wear this shoe?
Is the fit of this shoe in line with other shoes from this brand?
What are the real pros and denmark phone number list cons of this shoe, regardless of what the brand claims?
Is this review from someone like me? (e.g. Do we have the same personal style? Do we like the same kind of shoes?)
These are the kind of questions that can only be answered by a detailed review from another verified customer. Review elements like star rating and review count pique a shopper’s interest, getting them to click through to the product page. But it’s the quality of a review that gets them to actually add that shoe to their cart. In this way, review quality and quantity work together, nudging shoppers down the funnel.
How to Collect Footwear Reviews That Convert Browsers Into Buyers
So, how can shoe this approach focuses on minimizing brands maximize the quality of their reviews, with an eye towards lifting conversions? It all comes down to how you optimize your review form.
At PowerReviews, we enable brands to add custom questions to their review forms to zoom in on the most relevant information for their customers. Many of the alb directory questions we spoke to in the previous question — fit, use case, personal style — are the most impactful review questions for footwear brands.