Spring is officially here. And it’s the perfect excuse to build a revenue-driving campaign for your store.
Launch a Spring cleaning sale, run a Marketing Campaign site-wide promo, or test out a free gift with purchase. The opportunities are endless.
And with this post, you have everything you need to create the perfect Spring campaign.
Offer ideas
Examples from real brands
Subject line inspiration
Email templates
Let’s dive in.
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Encourage your audience to pre-order
Have items that aren’t in stock yet, but will be soon?
Letting your audience pre-order Spring styles is a great way to bring in sales before your products have even arrived.
Take this example from Artemis, a shoe brand:
Artemis Spring Campaign
I love the description benin mobile database they give. You can almost picture the local Moroccan women dyeing and weaving the shoes.
Just remember you have to make it really clear on your product pages if a product is pre-order only and won’t be shipping immediately. Here’s what that looks like on their site:
Artemis Preorder Spring Campaign Product Page
Notice that the a company should seek the opportunity product title includes pre order and then the first part of the description about ship date is in bold so you know exactly what you’re signing up for. The be numbers last thing you want is for someone to purchase a product that’s not immediately available then turn around to cancel because it wasn’t clear from the get-go.
So if you already have designs in the works that aren’t quite ready to be shipped yet, consider allowing your audience to pre-order (assuming you have real product photos to share with them). Especially if you have a loyal base, this will go a long way.