Building hype around upcoming product launches is an amazing way to keep your audience in the loop and build excitement so that once a product is available, they’re ready to act immediately.
Otherwise, think about it. You introduce a new product on launch day. If you hadn’t teased it ahead of time, they wouldn’t know to be looking out for anything brand new from you, which means they likely wouldn’t take you up on the offer right away.
But by giving your subscribers a heads up, they feel in the know are much more likely to make a purchase when you actually do launch.
Here’s a great example from eco-friendly candle brand, Mala:
Mala Spring Campaign
Everything about this email is incredible. From the countdown timer to the blurred out images, you’re already dying to know what’s coming.
But they don’t bolivia mobile database stop there
They’re allowing VIPs to shop the collection 24 hours sooner than anyone else and if you sign up for their SMS list, you’re eligible for a free gift. But that only applies to the first 50 purchases. So without even launching a new product, they’re creating urgency for their existing email audience to join their text list and make a purchase.
Finally, they encourage Instagram follows with a to-the-point “stay tuned on our IG” CTA.
The next email is the announcement:
Mala Spring future trends and preparedness Campaign 3
The newest scents are featured and you’re reminded about early access to shop the collection (text subscribers got access a full 24 hours ahead of time be numbers in case you were curious).