Ahh Spring cleaning. At the end of every season, it’s the perfect time to clear out your existing inventory to make space for your newest products.
Here’s another great example from eco-friendly candle brand, Mala:
Mala Spring Campaign 2
I love how they explain why the sale is happening (to make room for their Spring collection) and share that some of the scents won’t be coming back. So if you love one, stock up now.
It’s also really smart that they encourage email subscribers to follow them on Instagram to get sneak peeks about what’s coming.
So if you have inventory from previous seasons you need to get rid of, try out a limited time Spring cleaning sale like this. Just make sure you send an announcement email (and ideally text) and a last chance reminder at the very least.
Put together an irresistible giveaway
Giveaways are an amazing way to grow your email list. But you have to partner with the right brands. For example, if you sell women’s clothing, you probably bulgaria mobile database wouldn’t want to partner with a men’s shoe brand. Because those new subscribers you get are really unlikely to convert or engage with your content.
I love this example from sustainable food container brand, Inka:
Inka Spring Campaign
Rather than using this particular giveaway to grow their email list, they used it to build their following and get in front of new potential customers. Here are the terms:
Comment your fav enhancing cloud security in response to growing digital threats place to picnic & tag the friend you’d like to take with you.
Each brand is getting in front of the other’s audience and growing followers from the other’s base. Plus, they’re getting even more exposure by asking people to tag be numbers a friend (hoping that they’ll follow and ideally become a customer down the line).