There are likely other competitors selling a comparable product at a similar price point. But customers chose you. Dig deep into why and pull on it in your customer retention strategy. For most people, that’s a shared cause or mission.
Data compiled in the
77% are concerned about the
environmental impact of the products they buy
Nearly half of customers chose to buy from brands iran phone number list that have a clear commitment to sustainability
Sustainable practices elicit emotional responses, which have been proven to result in a 306% higher customer value
According to Bill Glaser, CEO of Outstanding Foods, “Companies that advertise their social contributions often experience higher customer retention rates because they know that their shopping habits benefit others.”
Outstanding Foods puts this into practice through its partnerships with Snoop Special Stars and the Maryland Food Bank. Bill says, “Customers know that when they shop with us, they help provide food and finances to individuals in need and outstanding charities. Customers will remain with companies that involve them in their social mission.”
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Host fun product-usage challenges
As we mentioned earlier, customers are at a higher risk of leaving a company should seek the opportunity if they don’t get value from your product. That’s easy be numbers to do if the product sits unused.
Host a fun product-related challenge to get customers actively using your product and sharing it with others. That could be:
A cooking challenge using your ingredients
A fitness challenge using your workout clothes
A monthly goal-setting challenge using your journal.