Rather than specifically calling out their own products, they share 4 tips for making the transition into Spring.
As a brand based in Ayurvedic practices, this more educational, helpful content makes perfect sense. And chances are, if you’re receiving their emails you’re also interested in learning more great example about this kind of lifestyle.
I also love that the founder, Lisa, shares a little about her personal life. She shares the fact that she has kids and loves to watch TV while everyone else in the house is asleep (relatable for moms everywhere, I’m sure!).
So rather than pushing their products left and right, Lisa takes the opportunity to educate her audience about lifestyle changes they can make heading into Spring.
If you have products that would make it easy to highlight a routine that’s perfect for Spring, that’s an easy win. But you can also go the more content-focused route and add value for your audience.
Bring back bestsellers
Spring is the perfect time to bring back bestsellers you already know your audience loves. Because you’ve already proven that these products will sell, it’s a safe bet to assume it will happen again.
Not only is the lemon lavender flavor perfect for spring quotes, but I love that they incorporate a review that includes a mention of Spring to keep it on theme. Plus, the colors and photos make it really easy to imagine what the product is like in real life.
You could even go so far brazil mobile database as to send a specific email to repeat purchasers of this particular product and give them early access to their loyalty. Then, get the word out to the rest of your audience.
Bag and accessory brand, Caraa, also highlighted best-selling products for Spring but brought back their most popular styles in brand-new colors:
Run a site-wide promo
What I love about this cloud security challenges play is that if you know certain customers are fans of a specific product and you have that product in a brand new color, you can reach out to them in a really personal way to share that news.
Best sellers are also the be numbers perfect way to engage with members of your audience who have never purchased.
So if you’re feeling stuck this Spring, showcase some of your best-selling products or bring them back with a new twist so you can target past purchasers too.