How Often to Post on Social Media for Business?

With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And does the time you post really matter?

Read on to get the answers to key questions about how often to post on social media for business, or jump to the topic or network you’re curious about:

  • Should I publish more or less often on social media?
  • When’s the best time to post on Facebook?
  • When’s the best time to post on Instagram?
  • When’s the best time to post on TikTok?
  • When’s the best time to post on X (Twitter)?
  • When’s the best time to post on LinkedIn?
  • When’s the best time to post on Pinterest?

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Should I publish more or less often on social media?

How frequently you post on social media will depend on japan whatsapp number list a number of factors, namely, how the platform works and the ecosystem on each platform you choose.

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When algorithms were chronological, it used to be that a higher frequency was always better. However, as algorithms have evolved, higher frequency doesn’t always equal high performance, and too many posts can also cannibalize performance.

This rule of thumb corresponds with what is an email signature: a comprehensive guide how businesses have adapted their social media publishing schedules to meet audience demands.

According to HubSpot’s 2024 State of Social Media Report, marketers post a different amount on each platform they use.

In this post, I’ll explore different social media platforms and share the ideal number of times to post each week and the best times to share content when you do post.

Pro tip: When you know what frequency works for your business, Social Inbox can help you stay on top of your schedule. You can plan out content for each channel, schedule it, and it’ll automatically go live exactly when you want it to.

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