It doesn’t make sense to recommend a product that someone has just bought. Analyze customer data purchase frequency to figure out when customers make repeat purchases. Use that insight to schedule emails around repeat order dates.
If you’re selling skin care, for example, your data shows previous customers run out and restock six months after the initial purchase. In the run up to that six-month date, you run the following automated series of emails:
4.5 months after initial purchase:
Educational content around creating a skin care routine new zealand mobile number list (featuring the moisturizer they’ve bought)
5 months after initial purchase: Upsell your more expensive moisturizer
6 months after initial purchase: Cross-sell other related products, such as face masks or cleansers
6.5 months after initial purchase: Promote your subscription boxes which contain smaller versions to try new products
7 months after initial purchase: Last-ditch sales attempt with a discount code to redeem on the moisturizer they previously bought
Remember to exclude people from the email series once they’ve made a purchase. The last thing you want to do is over-promote products they’ve not shown any interest in since their initial purchase date.
, send surveys or look at order data to understand how many days a customer takes to finish consuming your product. Then send an email asking them to buy more that many days after the product has been delivered.” —Slater McLean, co-founder of Oliver Charles
Clive Coffee, for example, sends this email after a subscriber purchases its coffee beans. It offers a 20% coupon code to redeem on their next purchase. There’s also a carousel of related products—such as coffee machine cleaning products and coffee subscriptions—to encourage another purchase, even if they haven’t used up their previous product.
image7
Offer a Skip This Shipment button for subscriptions
The subscription model is a great way to secure recurring cloud security challenges revenue for your DTC brand. But there are often reasons why a customer might want to pause their subscription, such as:
They’re going on vacation and won’t need their meal prep box
They still have products left over from their previous be numbers delivery
They’re between jobs and can’t afford the subscription box that month
In your upcoming subscription reminder email, give them the option to pause this in-email—rather than canceling their subscription altogether.