To improve the positioning of a page or article on your website, it is advisable to insert meta-descriptions that help the search engine understand the content. Also, add metadata or characteristics that define the file properties to optimize the SEO of a PDF.
Find below a step-by-step guide on how to add metadata to a PDF file.
With the file open in the PDF reader, Adobe Acrobat, the commonly us one, click on the file and then on Properties.
In the pop-up window that appears, fill in the following description fields:
Title: Unlike the file’s name, here you can use a more descriptive name with spaces. For example: “The catalog of toys for Christmas 2016.”
Author: This field is recommend not only for Google to recognize your authorship but also to help brand your branding, whether a personal brand, in the case belgium mobile database of a blog, or a commercial brand. If it’s a store, add the name of the store in question.
Subject: In this section, capture the subject that the content of your PDF file deals with. Generally, it will match the title written above. For example, in the case of a toy store, an appropriate subject could be: “New Christmas toy catalog.”
Keywords: Finally, you must specify the most relevant keywords that you want to position in your PDF file. Note that commas must separate them.
Make your PDF document text-bas and not image-bas
Most PDFs, especially scann ones, are images of text, making it difficult for search engines to index them as they (search engines) find text easier to the key topics to think about are index than images. Your PDF document with text is readable to you but not to Google. Some PDFs are text-bas, so there’s no ne to convert them.
To know if your PDF be numbers document is text-bas, select a part of it, and copy and paste it on a new page. If it copies, it is text-bas; if it doesn’t copy, it is image-bas. If it is image-bas, convert it to text-bas using an Optical Character Recognition (OCR) tool. This software converts a text image into a machine-readable text format.