Market Segmentation in Marketing! Increase Advertising Efficiency!
13849
21.2.2015
Reading time: 7 min.
Contents of the article:
2. Segmentation is a complex system!
3. Statistics is an integral part of segmentation.
4. What groups of segments exist?
5. Segmentation depends on your imagination!
6. Conclusion.
Market Segmentation in Marketing!
What is it and why is it ne?
Market segmentation in marketing is a set of actions aim at dividing the consumer into different groups, also known as market segments. Such a policy is carri out by many analytical departments or marketing departments in bc data taiwan large organizations. Segmentation allows you to more clearly understand which consumer the advertising should be aim at, and, accordingly, what types and methods of advertising should be us. And although segmentation is carri out mainly only by large companies, it is useful for absolutely all companies, regardless of size and focus of activity. You can read more about what marketing is in the article: ”
Definition of Marketing
What is it and how to increase profits with its help?”
Thanks to market market segmentation segmentation in marketing, the entire mass of potential consumers is divid into groups according to different criteria. For example, this could be age, gender, nationality, etc. Moreover, each of these groups receives a certain status. There are three such statuses:
1. Segments with a market segmentation afb directory priority consumer. As you might guess, all members of this group are the main clients of the company that is conducting the segmentation. For example, for car manufacturers, these are middle-ag people (30-40), and for manufacturers of women’s cosmetics, these are girls and women up to 40-50 years old. Of course, the data is usually inaccurate, but it is enough to determine the main direction of marketing.
2. Segments with an impossible consumer
This group is the market all about boleto: 88 questions and answers segmentation opposite of the first. Its representatives will not use your services under any circumstances, or will, but in small quantities. As an example, we can caviar for people of low income or cheap clothes for rich representatives of our society.