For consumable brands on Recharge, we saw a drop off when [customers] didn’t ne more product. Instead, we creat a Skip This Shipment” button that was one click from our Klaviyo emails. That made it easy for people to delay or skip their shipment, much like Amazon.”
—Carolyn Lowe, CEO and founder of ROI Swift
Funk It Wellness is one DTC brand using this customer oman phone number list retention email strategy. Three days before a customer’s subscription is set to renew, it sends an email containing a “ship” or “skip” option. That way, people don’t get frustrat when they’re bill unexpectly for a product they didn’t ne. They can also skip a box without canceling their subscription altogether.
image6
“Loyalty programs provide brands with abundant data on their loyalty members, especially when compar to new customers—think purchase history and frequency, favorite products, rewards reem, and more,” says Yotpo’s Moran Khoubian.
“As a result, brands don’t have to guess what these loyal customers want; they already know and can prict their buying habits accordingly.
“With this information from a
loyalty program, brands can create experiences that engage continuous monitoring combin with real customers exactly when they should be re-engag—and on their preferr channel, whether it’s SMS, email, etc.— and they can know when they’re most likely to buy again, or if they’re at risk of churning.”
For example, Crate & Barrel Singapore partner with be numbers Overdose, a Shopify Plus Agency Partner, to launch a new ecommerce website. The retailer integrat its rewards program through the new storefront. Customers earn points by creating an account, sharing data with the brand (such as their birthday), and talking about the retailer on social mia.