3. Alternative segments. part, do not use services of a certain kind, but can use them with competent marketing. Many marketers classify such people as the second type of segments, but in fact, they can bring significant profits. Just think that there is a mass that, under certain circumstances, can start buying goods from you, while ignoring your competitors, because it was you who attracted them.
For example, why not conduct a marketing
Campaign for jewelry among young people, or try to sell computer games to the adult generation. To achieve a positive result, you need to conduct truly professional marketing, but if everything works out, your income will increase several times.
Why is market Representatives bc data thailand of these segmentation necessary in marketing?
1. Targeted marketing is usually much more effective than general marketing. If you know who your main consumer is, you will only make the advertising that has the greatest impact on them. For example, it is better to attract young people through social networks, and older people through newspapers, magazines and TV advertising.
2. In addition to being effective, targeted
Marketing is also more Representatives of these cost-effective. You pay only for the ads that your potential customers read, while with general advertising you waste a lot of money. If your main client is teenagers, why pay for a commercial between the show “Wait for Me” and the soap opera “Wedding Ring”?
3. Any company sooner what is recurring payment and how to use it in your business or later conducts market analysis in order to improve the efficiency of work. So it is much more convenient if you know who buys your product. Then you only need to analyze the preferences of a certain group of people, and not try to please absolutely everyone.
4. Knowing who uses Representatives afb directory of these your services will help you determine why this is happening. And knowing the answer to this question will