Another great way to build excitement around your latest products is to share behind-the-scenes content to make your audience feel involved and invested throughout the inspiration behind entire process.
Because the more your audience can relate to or understand your work, the more likely they are to support you with a purchase.
Clothing brand, The Great shared what went into their Spring collection with their email subscribers:
The Great Spring Campaign
With the inspiration board, color swatches, and sketches, you almost feel like you’re part of the process. Not to mention the fact that it makes you really appreciate everything that goes into designing and launching an entire collection.
Rather than sharing this ahead of time to get their audience excited about their Spring line, The Great shared this once the collection was already available to shop. Still bosnia and herzegovina mobile database super valuable, but remember that the more you can take your audience along for the ride, the better. So feel free to give your subscribers an inside look as you design, plan and bring your newest products to life.
You could even involve them in the process by asking them ahead of time exactly what products they’re looking for.
Then you know what’s likely to sell and can tailor your upcoming launches around those products.
Share a new routine (with or without your products!)
Spring is a great time to continuous monitoring combined with real refresh. And especially if you have a beauty or health food brand that makes something like a new routine a natural fit, now is the perfect time to showcase that.
Here’s a great example from clean skincare company, Blume:
Blume Spring Campaign
Skincare is be numbers notoriously confusing. “Should I use this product before or after all the others?” “Is it just for morning or should I use it before bed too?” These are just a couple questions that often run through your mind. Especially if you’re trying something new.