“The early signs are promising, and we have seen. A 350% average increase in new sign-ups for our loyalty program,” says Crate & Barrel Singapore’s brand manager Stephen Wright. “This is a direct result of people engaging more with our loyalty platform, which is available both offline and online—a direct benefit of switching to Shopify Plus.”
Build your own ecommerce brand loyalty program, complete with rewards your customers will want to earn, using Shopify apps like:
Smile
Joy
Appstle
For an even higher customer retention rate, expand on your loyalty program with a tier rewards system. Give customers something to work toward—bigger and better discounts, perks, or freebies that keep them around after they’ve earn the first reward.
A loyalty program creates impactful
customer experiences that keep shoppers coming italy phone number list back, even through economic uncertainty.”
—Moran Khoubian, Senior Director, Ecosystem & Community at Yotpo
Combine email with SMS
Marketing emails have an 18% open rate.
Get a customer’s phone number throughout the checkout process and ask them to opt into SMS campaigns. You’ll have a more direct line of communication with your customers, hence why 96% of marketers using text messaging say it’s help them drive more revenue.
Once a customer opts into SMS campaigns, send text messages that encourage them to make a repeat purchase. That could be:
New product alerts
Invitations to join your loyalty program
Discounts on their favorite products
Relat items that work with those they’ve already bought
Moran Khoubian, Senior Director, Ecosystem & Community at Yotpo, says, “With SMS, brands can send very specific texts, including customer win-back campaigns, post-purchase review requests, and loyalty messages that leverage customer data, like their points balance, VIP tier, and rewards eligibility.
“Personal messages like these
Extend the conversation between brand and consumer and future trends and preparness bring add value with every interaction.”
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66%+ conversion on user-generat content collections from SMS be numbers review requests in comparison to email
11%+ conversion on SMS win-back messages targeting inactive customers at the optimal time.