If you want your blog posts to get search traffic, optimize them for SEO. But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post. Google wants to serve its users with the most relevant content. It does this by understanding why a searcher is looking for a particular topic. This is known as search intent. Tips to Optimize If you want to rank higher on Google, you’ll need to match search intent.
To identify search
Intent, you’ll want to analyze the three Cs by looking at the top-ranking pages for your target keyword: Content type – Are they blog posts, product pages, landing pages, or company data something else? Content format – Are they tutorials, listicles, how-to guides, recipes, free tools, or something else? Content angle – Is there a dominant selling point, like low prices or how easy it is? For example, let’s say we’re targeting the keyword “how to become a wedding planner”: Ranking for a featured snippet is a “shortcut” to the top of the SERPs, and it often has the bonus of driving more traffic to your website.
Tips to Optimize featured
Snippets, search for your target keyword and see if there is a featured snippet. If there’s one, you’ll want to take note of what Google is displaying. In the above DT Leads example, Google shows a definition for the query “skyscraper technique.” And this is why we’ve included one in our post: Produce original research – For example, we ran a poll for this post on SEO pricing and did a data breakdown for this one on hidden Google Search Console terms. Use your personal experience – For example, we spent over $200K on Quora ads and wrote about it.
