And if it’s hard to reach your customers, take advantage of what the information age has to offer: Discover the channels your customers are on. social media? forum? blog? Searching the site? Visit these channels and see what people are saying and what they are complaining about. What are the doubts, pains and anxieties? Create a connection with your product. How can he resolve these pains? And why hasn’t it been resolved yet? Create your character. How old are you? gender? interest? anxiety? How will your company help? Now, start creating content. Without knowing your audience, you’ll either attract the wrong people or not attract anyone at all.
How can he resolve these pains
Unmapped Keywords Unmapped Keywords As we said, we are discussing content marketing in the context of digital marketing. In other words, your interest is to generate material to be indexed in Google, organic search, and generate visits. It’s important to remember here that Google is still a robot. He cannot interpret its contents in the same way humans can (although he is evolving more and more). So your company needs to help Google. The basic principle of doing this is to define keywords. In other words, the special data topic of each piece of content. This will help search engines understand what each of your content means. And if he understands, your website has a greater chance of ranking better.
Define keywords. In other words
Follow some basic steps: Define a short-tail keyword (generic, such as “apartment”); Define a long-tail keyword (specific, such as “low-income student housing”); See if the term Have search volume (use Google Keyword Planner); Google it and see the quality of the results; Now set up a content calendar with each word as a base topic for each material. Get this right and your company will be ahead of most companies investing in content marketing. 3. Search Intent Not Considered If we think about it for a moment, this issue is pretty obvious, yet often DT Leads overlooked in content marketing strategies. Yes, you identified your personas and keywords. and produced content that focused on this. But your strategy ignores the person’s search intent.