The purpose of Google Ads is quite clear: to attract the attention of potential buyers and generate short-term conversions . Companies invest a value so that a certain segmented audience can find them. Think about the following: what is more advantageous for an online children’s clothing store. Business Objectives This is the true benefit of digital ads, the ability to target products and services to a qualified, business-related audience. This percentage indicates how many clicks you have received according to the number of views you have had.
How to Combine Content Marketing Business Objectives
Although at first it may seem contradictory, sponsored links can be. A complementary resource in a Content Marketing strategy to increase organic traffic . Therefore, it is not necessary to treat them as rivals or opposites. The two techniques provide a lot of value when developed together. Especially because both have top people data features that support the individual objectives of each. Next, I will explain how you can integrate Content Marketing. And Google Ads to boost your results. If you already work on an SEO strategy, you probably know that, although. Very efficient, the task of generating organic traffic is something that requires time. Since it involves constant research, testing and optimization.
Optimize Your Ads With Good Content Practices
The answer is simple: quality is the main DT Leads factor responsible for making your ad stand out from the rest. And, a good part of that depends on the practices used in Content Marketing, such as the ability to create valuable text, with creative titles , and that engages the customer, beyond reproducing a sales speech . According to HubSpot, 40% of Google clicks go to the top 3 search engine results . But, if the ad content is not relevant once the visitor enters the page, you will not achieve any type of conversion, which will cause the total loss of your investment.