“What doesn’t. And what we can do better next time. By starting with a clear understanding of the goal. We lay a solid foundation for the project and open the doors to future improvements.
Meghan: as a designer in the professional services team. Task with bringing to life our customers’ marketing strategy. It’s essential for me to understand the goals and brand aesthetic of each client before starting an email design project. To kick things off I always meet with the client to understand their business and brief myself on the “why” behind the project. Knowing why it’s important to the brand to relay the message and why this information is relevant to subscribers can help drive the focus of the design.
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Email is great for sending relevant
Email is great for sending relevant. Focus information to our subscribers. When we start giving them too much information to process at once. That’s where we can start seeing a drop off in engagement. Be mindful of how many different topics or details email list you’re sharing at a given time. Also. Sharing pieces of information and linking to an url where the rest of the information is host is a great way to limit the amount of content you’re sending and gives you data to see which subscriber is engaging with which calls-to-action.
How many call-to-actions
How many call-to-actions (ctas) can you include in an email. Are there any rules?
Noelle: too many ctas can get confusing and dilute the primary goal. Generally. I suggest having a single. Clear cta that aligns with the main purpose of the email. If additional DT Leads ctas are necessary. Visually differentiate them by using secondary colors and scaling them down. The goal is to guide readers toward the desir action without overwhelming them with too many choices.Meghan: a lot of this depends on the type of mailing you’re sending. I usually don’t follow any universal rules for ctas. Other than making sure that you’re not overwhelming the recipient with too many asks. A lot of this ties into the overall content you’re sharing and making
