That is to say: understand the mental shortcuts they use unconsciously when making decisions especially in situations of risk or uncertainty. It is key to carry out this analysis not only before customers buy your products or services but also during and after making the purchase: covering the entire “behavioral […]
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Why behavioral economics key for your business the first thing to understand. What behavioral economics . Behavioral economics an interdciplinary field that brings together theories from social psychology and economics to provide a realtic and scientific vion of how humans make decions. Behavioral economics the future of business since deeply […]
This change In this sense, customer experience becomes an extremely important element . The time available to buyers is increasingly shorter, attention has become an extremely precious commodity. In line with this new dynamic, new trends in BB sales are increasingly developing . The increasingly target identification of buyer personas […]
Adv Media The advertising campaign and the characters you use to advertise. Your brand must exactly reflect the characteristics you have given to your company’s identity. So that your audience perceives maximum coherence between the brand and what it represents. Branding-bb-saas-quote . Communication Another focal point of your branding strategy […]
