Evergreen content is the holy grail of content marketing. Creating ‘timeless’ content is what online marketers dream of. Imagine Indiana Jones running through graves, but the secret to your SEO rankings lies in his hands, not in an ancient artifact. This is evergreen content. Evergreen content drives customer engagement every […]
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A VP of marketing oversees an organization’s marketing efforts as they progress from strategy to execution. This executive plays a huge role in achieving a company’s revenue goal. “I just got a job as the VP of marketing” is a line that almost every new marketer would like to say […]
