So why are backlinks such an important factor in SEO? Why do you need backlinks to rank in a highly competitive field? A backlink is an endorsement of your content, website, or brand in the eyes of search engines. Straight from Google’s mouth, backlinks serve a powerful purpose: Quality of […]
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One of the goals of branding is to create a unique brand voice that stands out from competitors. After all, in today’s competitive marketing world, to you losing out on business and revenue as customers go towards other companies. While you may know that a brand voice is an important […]
